Ideate
Ideation is the process of expanding on concepts and outcomes. The goal is to explore a wider solution space: to open our thinking instead of narrowing it. The more you ideate with your chosen topic, the greater your repository of ideas will be, allowing you to prototype and test an exciting range of ideas with users.
1. Review Review the actions others have taken to solve problems related to your topic (e.g., how a local community improved Life on Land by prioritising conservation in certain suburbs and parks). Consider Woodside’s approach to the Sustainable Goals and Targets here. 2. Mind map Create a mind-map using a mind-mapping tool or create one yourself with pen/pencil and a large sheet of paper. Write down everything you can think of related to your topic, no matter broad or outlandish your ideas may seem. Sometimes, the best ideas come from outside the box thinking or from exploring unusual perspectives. Include all of your ideas, as many of them can be crafter into solutions. 3. Share Sharing your ideas once more with other members of your team or unit. By explaining your ideas to others, you will also improve your own understanding of your topic. Ask them to discuss your mind-map and add any additional ideas they may have for you to explore. Ensure your concept map is posted on your website. 4. Evaluate Evaluating your ideas after these processes improves the quality and quantity of your ideas. Select your best idea – or the one you feel most confident with – and you are ready to begin prototyping. Harness and collect the perspectives and strengths of your team. By stepping beyond obvious solutions, you will be able to drive innovation and reveal unexpected areas of exploration. It is crucial to create fluency (volume) and flexibility (variety) in your innovation options (Design School, Stanford University 2016). |
Example:
Woodside has internal procedures to ensure management to prevent an oil spill or major incident. The Process Safety Management is a framework that manages integrity across the value chain and assets lifecycle. In 2017, Woodside had zero Tier 1 or Tier 2 Loss of Primary Containment (LoPC) Process Safety Events.
“With operations offshore, we understand the imperative to minimise our impacts on ocean environments. Our approach to understanding the diverse environments in which we operate is supported by partnerships with research organisations that deliver robust scientific data and environmental knowledge (Woodside, 2020).
Woodside also features internal features to ensure management to prevent an oil spill or major incident. Their Process Safety Management is a framework that manages integrity across the value chain and assets lifecycle.
“With operations offshore, we understand the imperative to minimise our impacts on ocean environments. Our approach to understanding the diverse environments in which we operate is supported by partnerships with research organisations that deliver robust scientific data and environmental knowledge (Woodside, 2020).
Woodside also features internal features to ensure management to prevent an oil spill or major incident. Their Process Safety Management is a framework that manages integrity across the value chain and assets lifecycle.